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So, why do many leaders struggle with execution? Based on my experience, there are five fundamental causes of failure in execution. 

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Creating a strategy accounts for 10–20% of the strategic process, while execution makes up 80–90%. ​

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Implementing a strategy is one of the most demanding tasks a top executive faces. What sets strategy magicians apart from other leaders is their ability to execute the strategy – and succeed in doing so. The book Strategy Magic shows you how.​

"What got you to the top may be what makes you struggle with execution.'"

"Finally, a book on strategy that views the whole picture, from the factual analysis to successful implementation, from the leader's own perspective. The book is a mindset, a toolbox, a reference guide, and a training studio in one! Highly recommended for all leaders working with strategic change!"

Walter Qvam

Former CEO of Kongsberg Gruppen ASA, Chairman of the Board at Frøy AS, former Chairman of the Board at companies such as PGS ASA, SINTEF, Wheelme AS, Mnemonic AS, and Chair of the Council at DNV. Founder and long-time Chairman of Digital Norway, Director at DNV, NSB, and Capgemini.

Pål Wæhle

The author Pål Wæhle

With 42 years of experience in leadership and advisory roles, Pål has supported top executives across more than 50 industries. He has specialized in helping leaders tackle their most critical and demanding challenges.

As an execution expert, Pål can assist, inspire, and coach you and your team to successfully implement your strategy.

Create magic with your strategy

Addressing the root causes of failure in strategy execution requires more than just reading a book; it requires practical training. To help you succeed in this work, we have created the Strategy Studio, which complements the book.

For those who want to deliver strategic results

Strategimagi and Strategy studio are designed to equip leaders with the tools and skills needed to overcome these execution barriers and drive lasting impact. Ready to transform challenges into opportunities and achieve your strategic goals? The solution awaits you—just a page away.

Execute with perseverance
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